Social Media & Content Direction
My Approach
Social-first storytelling rooted in culture, community, and in-store experience.
Blending creative direction, content production, and strategy to drive engagement, brand identity, and real-world foot traffic.
“Not chasing culture. Building within it.”
From Idea to Role
I noticed an opportunity to help build out Alchemy PDX’s social presence and reached out to the owner to share a few ideas.
I created a simple strategy deck outlining content direction, posting rhythm, and approachable systems to better connect the brand’s online presence with the in-store experience.
That conversation grew into my current role, where I now support social strategy, creative direction, and ongoing content creation.
Through mockups and concepting, I explored ways to show up across holidays, cultural moments, and in-store events in a way that felt natural, intentional, and aligned with the brand’s voice.
ALCHEMY 3YEAR ANNIVERSARY
Slumber Party — Setting the Scene
This was one of my first posts for Alchemy, where I introduced a “slumber party” world—soft, nostalgic, a little chaotic, and deeply familiar.
I pulled from Y2K sleepover energy and girlhood rituals to create something that felt lived-in and emotional, not overly polished or sales-driven. The goal was to make people feel something first—and want to step into that world second.
Small Goods, Big Energy
Trinkets — Emotional Support Energy
A playful take on small goods as “tiny treasures” with big emotional pull.
Built around humor, impulse, and relatability to drive in-store discovery and connection.
